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Charlotte Rhys - An Introduction

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Charlotte Rhys was founded in 1999 in South Africa by partners Janet Rhys and Shaun McDermott with a single product that marked the start of a remarkable success story...

Their goal was to create a sophisticated and luxurious bath, body and lifestyle range comparable to, or better than, the best international luxury brands. Their combined experience in the luxury retail sector and McDermott’s expertise as a leading cosmetic and pharmaceutical chemist swiftly made this a reality, and today, thanks to the dedication, vision and creative flair of its founders, the brand is firmly entrenched as South Africa’s premier luxury brand.

Within twelve years the brand expanded from a single item to over 100 top quality, luxury products, elegantly presented in the company’s distinctive packaging.

The company has its own state of the art manufacturing facility in Cape Town, and its commitment to skills development and fair labour practice has fostered a skilled workforce and highly competent middle management from previously disadvantaged communities in South Africa. And without compromising its niche market position as the country’s leading luxury brand, the company’s formidable green policy promotes the protection of natural resources and sustainable development, commits to reducing negative impact and stress on the planet and integrates environmental awareness and ethics into its core business strategy.

 

Charlotte Rhys - Philosophy

Innovation is our inspiration and exclusivity the key to our products success. We take full responsibility for and stand by all our products and formulations, which are vigorously implemented by our three cornerstones of Quality, Service and Availability.

All formulations are conceived according to the following criteria:- Green, Safety, Efficacy, Sustainability, Fair trade. We strive to utilize ingredients and packaging which are environmentally friendly, South African in origin and sourced from sustainable resources.

Charlotte Rhys - Our Green Credentials

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Without compromising our market position as a leading luxury brand, we have a stringent green policy that promotes the protection of natural resources and sustainable development, and commits to reducing negative impact and stress on the planet.

The power of nature is our inspiration and we constantly maintain a fine balance between cutting-edge technology and nature.

We develop all our own formulae at our state-of-the-art factory in Cape Town, using natural, organic and botanical ingredients, many of which are unique to Africa, in accordance with the highest international quality and best practice standards.